Social Media Snapshots: Filters, Stories, and Frames

Custom Snapchat Filters

Often called “geofilters,’ due to their availability being tied to a user’s physical location, custom Snapchat filters are a great way to promote your brand’s special event. Snapchat Geofilters are fairly inexpensive yet provide a lot of value. The average cost of a geofilter over 22,000 square feet can run from $5 to $20. For $5, you get about 8 hours for an event in a major city. Simply select the physical location and time frame of your event, create a memorable, branded design for Snapchat users to layer over their Snaps or Stories, and you’re ready to go! You can even include a custom hashtag for your company or event in the design to fully brand the filter. Remember to encourage attendees to use your filter in their Snapchat posts!

           

Instagram Stories

Not only are Instagram Stories fun and creative, but they’re a great way to grow your engagement, build brand awareness, and even drive sales. Each year, customers expect brands to be even more transparent and authentic through their online presence, and Stories are a great way to take advantage of your existing audience on Instagram. Take this opportunity to show your followers a unique behind-the-scenes look at your company: spotlight a new product, show event set-up, or share fun facts about your brand. When it comes to designing Stories, try to stay within the existing aesthetic of your branding to keep your followers’ experiences consistent.

Facebook Frames

Frames are similar to Snapchat filters in that they allow you to create visual overlays with text and graphics to promote your brand. The key difference between Snapchat filters and Facebook frames is that there is no cost to use Facebook Frame Studio, and the frames don’t expire unless you want them to. Facebook allows your customers to use your Frame in their Stories or profile pictures, building awareness for your business. Take advantage of Facebook Frames to spread the word about an upcoming event or ongoing campaign, such as an annual fundraiser or promotion of an exciting new product line.

   

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