Our Public Relations Case Study


Rhythm Communications has served as the outsourced marketing team for the Associated General Contractors of Georgia (AGC Georgia), the leader statewide professional trade association, for the last five years by:

  • Developing industry-leading publications (magazines, newsletters, and educational reports)
  • Planning and executing workforce development events
  • Working hand-in-hand with the state’s leading contractor firms
  • Assisting with internal communications
  • Growing public relations interests and efforts

Rhythm helps AGC Georgia facilitate and grow seven key regional Workforce Development Alliance Skills Challenges that are covered by local and state media in addition to local stakeholders and national politicians. In 2022, more than 1,000 student competitors and 1,200 student observers representing 125 competing schools participated in the events.

“We are very fortunate to have found marketing partners like Rhythm Communications that understand our needs and are capable of evolving with the ever-changing landscape of our industry and the media industry. It is increasingly imperative that the general public be aware of the commercial construction industry’s efforts in our state and Rhythm Communications has undoubtedly been at the forefront of our many initiatives.”
– Alyson B. Abercrombie, Director of Communications & Marketing, AGC Georgia