The social media landscape is constantly shifting. There is a constant battle for the consumer’s attention, and your brand has to ensure it’s staying current with how your customers are choosing to engage online.
Recently, many brands have been shifting their social focus to closed communities like Discord, Slack, or Telegram to be able to connect more personally and directly with those customers who have opted-in to similar “closed communities.” Anyone is free to join or leave these communities at any time, but the content is only viewable by those who have joined. The platforms allow brands to:
- Directly engage in conversations with their members in an authentic way
- Be reachable by anyone who is experiencing a problem or has a question
- Set community standards to ensure the group is not taken over by rude or not relevant conversations
- Provide perks directly to their customers who use their channel
Traditional social media platforms like Twitter, Facebook, and LinkedIn are still important to maintain, and having consistent messaging across all platforms is vital. Adding one of these closed community platforms like Discord or Telegram could be a great way to grow your audience. Reach out to us if you’d like to learn more about how it could be integrated into your social media channels.