As a way to expand its patient practices to implement its solution, CareTrack teams up with Rhythm to create prospect email campaigns. These email campaigns are targeted towards healthcare professionals–physicians and medical practice managers. Rhythm creates relevant content and design for these email campaigns to be distributed via Salesforce Marketing Cloud. Through tracking the results, CareTrack’s team is able to evaluate the effectiveness of leads for the sales team to pursue and which messages resonate with its target audience.

• Implemented rebrand into all marketing assets
• Established social media channels and grew audience/reach to more than 3,000
• PR efforts to increase awareness for the brand and secure its funding of more than $2.5 million
• PR support to highlight leadership team enhancement by adding experience healthcare industry professionals
• Scheduled/planned Headquarters grand opening
• Pre-event support for the company’s first trade show exhibition since its rebrand at the Georgia Academy of Family Practice Annual Meeting
• Ongoing email campaigns to prospective physicians and practice managers