Tips for Success with Celebrity Speakers 

Tim Tebow, Deion Sanders, and Amy Grant speak at Caring For Others’ International Poverty Forum in March

Planning, promoting, hosting and driving attendance for an event for your organization is a major undertaking regardless of your primary marketing objectives.  One way to increase the prestige of your event in order to attract media, drive attendance and more, is to engage celebrity speakers.

However, working with celebrities comes with a different set of rules and challenges. Here are a few tips to keep in mind when you’re thinking about hiring a celebrity speaker for your next event and know that Rhythm stands ready to help you:

– Do your research: Hiring a celebrity speaker can be expensive, so it’s important to make sure that their persona and personal brand are aligned with your organization’s brand.   Check into their public reputation and review recent speaking engagements.  It is also important to research their comfort level with the mission of the event so that their appearance is sincere and authentic.

– Read every line of the contract:  Celebrities have particular expectations of their speaking engagements such as the need for private dressing rooms and specific PR support on-site.  Agents have requirements around how the celebrity’s likeness (photo/video) is used, the number of meet and greet photos allowed and more.  You must ensure that their requirements meet with your needs and budget.

– Have a backup plan: In case your first choice falls through, always have a few other celebrities in mind that would be a good fit for your event.  

– Be prepared to negotiate: Once you’ve decided on a celebrity speaker, it’s time to start negotiating. Keep in mind that celebrities are used to getting what they want, so be prepared to give a little in order to get them on board.

– Optimize your investment:  Have a dedicated marketing plan for optimizing your investment if hiring a celebrity speaker that is approved by the celebrity’s manager or agent.  This may include social media postings, dedicated press releases, arrangements of a celebrity meet & greet with photo ops, and more.

In conclusion, if you’re looking for ways to increase attendance and build positive PR buzz for your next event, hiring a celebrity speaker may be the way to go. Just make sure to do your research and come prepared to negotiate. Rhythm Communications can help you find the perfect celebrity speaker and assist you in optimizing their appearance through PR and Marketing efforts. This will allow you to focus on the overall success of the event, and the crowd considers it a huge bonus to meet their favorite celebrity.

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